Lanyards, they may seem purely functional, but they're now one of the most effective and non-gimmicky ways to non-conventionally market your brand or your brands' message. That's why it's important to get that mix of functionality, creativity and professionalism just right when planning your custom lanyard design.
The diverse options for lanyards are amazing, but it can also be a mind field when planning your lanyards. Amazing, because it means you can easily solve your functionality problem and get the intended use and all of the marketing benefits you are seeking. However, they can be a mind field because you can feel out of your depth and you may be unsure whether you're going to get the right combination of options while delivering your message effectively.
Here's what to do:
1. Choose your lanyard
The options may seem overwhelming, but the truth is that there are plenty of custom lanyard material and printing styles that are all great. Dye sublimation lanyards are luxurious and the most cost effective for lower quantities, screen-printed ones are a great affordable solution for larger orders, offset-printed lanyards achieve incredible detail, and the list goes on. If you're unsure, get in touch with us, we're here to help.
2. Choose your material
Material options are plenty but there's no need to let it overwhelm you. Standard polyester is common and versatile, reinforced polyester will last longer, smooth polyester is incredibly comfortable to wear, and you can also explore the benefits of nylon and flat tubular options.
3. Choose your attachment
The attachment options are probably the one that can be considered endless - there are literally hundreds to choose from. The best way to take the right road is to focus on what the custom lanyard will be used for. If it's something heavier than a simple ID card, the attachment will need to cope with it. Will the lanyard be used for holding multiple items and therefore need multiple attachments.We've put together an attachment guide to help you.
Custom Lanyard Attachment Guide
4. Choose your safety
The most common WHS requirement for lanyards is a safety breakaway, meaning it will break at the intended spot rather than harm the wearer. You can also add a second breakaway to further reduce the risk of harm to the wearer, while some applications may benefit from a reflective material.
5. Choose your artwork
You'll need to consider the font, text style, logo and layout, but the very best custom lanyards suppliers will have a great graphics department that can help you right from the start and offer design advice to suit your brand. We offer that because there is a huge range of colours (any colour you can think of), and the overall professionalism of your graphics and text paired with your colour selection will translate directly into marketing benefits.
Need to know more about the vast world of custom lanyards before getting started? Get in touch today, we're here to help and make sure you get exactly what you want and need.