ID Supplies Blog

5 steps to a great custom lanyard design

Posted by Heath McDonald on 31-May-2017 10:43:18

Lanyards, they may seem purely functional, but they're now one of the most effective and non-gimmicky ways to non-conventionally market your brand or your brands' message. That's why it's important to get that mix of functionality, creativity and professionalism just right when planning your custom lanyard design.

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Topics: Custom Lanyards

5 ways to customise your business lanyards

Posted by Heath McDonald on 10-Feb-2017 10:03:18

Custom lanyards are an important part of any business. Not only do they help identify members of your staff, they can help to organise your employees and advertise your brand.

Here are five things to keep in mind when designing your business lanyards.

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Topics: Custom Lanyards

A vast world of card holders, lanyards & accessories

Posted by Heath McDonald on 07-Dec-2016 10:30:00

Security is so important to your business or organisation. Your business is your asset, your information, ideas, premises and equipment are valuable, and so too are your staff and visitors. You should never assume you won't be the victim of unlawful access, sabotage and/or theft.

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Topics: Custom Lanyards, Lanyards, ID Cards, card holders, accessories

Why custom lanyards don't just have to be a way of identifying staff

Posted by Heath McDonald on 30-Nov-2016 11:00:00

Lanyards have a surprisingly long and varied history that extends back to the military in 15th-century France. However, it wouldn't be until centuries later that the use of lanyards would become commonplace.

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Topics: Custom Lanyards

Great branding? It's all in the detail

Posted by Heath McDonald on 25-Nov-2016 10:30:00

Any business or marketing expert knows that great branding is the key to any business. Great products or services may be at the heart of what you do, but in an ever more competitive market competing for clients, resources, and talent, it is great branding that speaks louder than anything else.

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Topics: Custom Lanyards

Colour psychology for business branding

Posted by Heath McDonald on 23-Nov-2016 14:30:00

In statistics recently released by Colour Five Media, it was revealed that "a products colour influences 60-80% of a customer's purchasing decision." The report also suggested that "colour is the first thing a consumer will notice about your logo." The importance of colours, the meaning behind them and how these are interpreted by consumers is called colour psychology.

Colour is integral to the success of your business branding.

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Topics: Custom Lanyards, branding

Finding your brand: the importance of branding

Posted by Heath McDonald on 07-Sep-2016 10:30:00

Branding is everywhere. There are not many companies that aren't concerned about the way their brand looks, but there are a lot of companies that get their branding wrong. This can lead to many issues, from misunderstandings about what the company is offering, to being put off the company altogether.

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Topics: Custom Lanyards, Promotional Items

Custom Lanyards: a world of benefits

Posted by Heath McDonald on 24-Aug-2016 10:30:00

Custom Lanyards in 2 weeksIf you do any regular wandering around in the corporate world or in fact anywhere, you can't fail to notice that more and more people are wearing custom lanyards around their necks. But why? How do lanyards benefit businesses? Here are just six advantages you can reap from investing in custom lanyards:

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Topics: Custom Lanyards

Custom Lanyards: Your Reusable Mobile Advertising Solution

Posted by Heath McDonald on 12-Aug-2016 10:30:00

Custom lanyards are an excellent solution for businesses and organisations seeking to heighten awareness of their brand. In addition to serving the purpose of securing an identification card or ticket, custom lanyards serve as wearable billboards that can capture the attention of thousands of people depending upon the setting in which the lanyards are worn.

Below is a look at some of the various uses for custom lanyards and their benefits as a form of mobile advertising.

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Topics: Custom Lanyards

Custom Lanyards Can Enhance Your Brand!

Posted by Heath McDonald on 08-Jul-2016 11:00:00

Lanyards for your company's ID cards, events or trade shows often at times are not the top item on your mind, when it is time to order we understand that there are countless options available. At ID Supplies we specialise in Identification and Security Solutions. Because of our specialty focus in the ID category we have a long-standing and trusted reputation providing quality lanyards for businesses of all sizes and we even providing lanyards for the 2000 Sydney Olympic Games.

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Topics: Custom Lanyards