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2018 promotional product trends your business needs to be aware of

Posted by Tristan Sharrock on 08-Jun-2018 10:00:00

ID-Supplies-2018-promotional-product-trends-your-business-needs-to-be-aware-ofFor years, promotional products have been one of the best ways to boost your customer base. They are a great addition to any event where you need to make your business stand out and to be remembered above your competitors. However, being successful with promotional products in 2018 requires a different approach to what you might have done 20 years ago. As such, here are four key trends to bear in mind; 

1. Think functionality


The main focus of your products is to give customers something they will actually want to use in the future. To meet this trend, you need to be thinking critically about who your target customer is. For example, if your target customers are office workers or small business owners, then mouse pads are a practical and useful product they will actually want to receive and use every day.

2. Be environmentally aware


Whenever you work with a manufacturer of promotional products, ensure they create all of their items with environmentally-friendly practices. Consumers and businesses are becoming more environmentally aware, so it's important you demonstrate that you care about the environment as well. 

3. Think tech


In the past, promotional products were based largely on things like pens which were easy and cheap to produce in large quantities. However, nowadays, everyone uses tech multiple times throughout their days. As such, tech-based products are increasingly popular as they are practical and perceived to hold a much higher value. USBs, sticky screen cleaners and mouse pads are a great choice for most businesses. 

4. Focus on quality


Quality is of critical importance in 2018 more than ever. As we move further into the digital age, consumers want to still ensure that the companies they work with and buy from are built to last. You should ensure your promotional products are well made and durable, in order to demonstrate the sort of quality you aim to deliver to your customers. 

Ensuring that your promotional products keep up with all of the above trends means working with a trusted and reliable supply company. Luckily enough, you've come to the right place. At ID Supplies, we provide high-quality, practical promotional products that can be used to attract new customers to your business. We have a range of products to choose from, all of which can be fully customized to fit your brand. Contact one of our friendly team members today on 1800 330 099 or check out our website!

Topics: Promotional Products

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