Are you wondering whether or not custom-printed mugs would be a worthwhile addition to your range of promotional products? The answer is yes. The reason why mugs are particularly effective is that people use them again and again. If your company's mug is well-designed, you can achieve repeated exposure to a target audience, with ease.
Here are five tips for designing great custom-printed mugs:
1. Make sure the mug represents your company's USP
What's the first thing that comes to mind, when you think of what sets your business apart? Is it eco-friendly, tech-savvy or people-centered? Whatever the case, make sure that your mug links to this concept, value or idea in some way. For example, a mug for an eco-friendly business might be made of a natural material, such as glass.
2. Think outside the square
Standard ceramic coffee mugs always do the trick, but don't be afraid to consider more unusual ideas. If your company is youth-driven or tech-savvy, then a travel mug might be appealing, as it represents change, possibilities and adventure. Plus, it can taken everywhere the user goes, which helps to spread the word. Another powerful promotional product is a custom disposable cup, perfect for special events.
3. The design should attract attention
The last thing you want is for your special, custom designed mug to blend in with all the others on the shelf. A design that attracts attention is crucial. So, do some brainstorming. Would a funny, witty phrase be appropriate? What about a catchy, meaningful quotation or statement? Another option is an undeniably beautiful image created by a talented artist.
4. Embrace your branding
If you're considering promotional products, then you've probably put a lot of time and thought into your branding. Whatever values, colours and look you've decided upon should be applied to every aspect of your branding, including your mugs. After all, they're an opportunity to reinforce what you represent, every time the mug holder is enjoying a cup of tea or coffee.
5. Choose a high-quality mug
Your mug should be high quality, whether it's made of disposable paper or bone china. Remember that your mug will be associated with your brand, so you don't want it to leak or cause burns!