ID Supplies Blog

Tristan Sharrock

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3 surprising ways to generate sales leads with promotional products

Posted by Tristan Sharrock on 15-Jun-2018 09:52:00

A strong lead generation strategy is vital in keeping every business alive. Big corporate do it at mass scale, making it even more important for small to medium businesses to have a lead generation plan in place. 
Did you know that promotional products aren’t just a branding tool, they can also help you generate sales leads too! Here are three surprising ways your business can benefit by integrating promotional products into your lead generation strategy. 

1. Attract leads with promotional product tiers


Not all promotional products are perceived the same. You are more likely to capture the attention of potential customers at trade fairs if you were giving a nice ceramic mug than if you were giving a pen. That’s not to say pens aren’t valued; they are in fact a great way to get your brand out and can be used at the beginning stages of lead creation when you’re meeting someone new. But for the purpose of developing more interest and in-depth conversations with potential customers, a premium product can be the doorway of creating qualified leads by "trading it" for valuable lead information like a name and contact number.

2. Use the promotional product as a way of connecting to target customers and clients


In the case of small businesses, an outbound approach can be a lot more effective than waiting for customers to come to you. Think about delivering a nice promotional product to people and clients that match your target audience. Even if they may not have expressed an interest or have heard of your company, it can be a nice way to develop a new connection and put your brand top of mind when the person is ready to buy a product or service that your company offers. By making an impression first, it will make it easier for you to follow up the lead with a call. 

3. Offer a thank you gift for referrals


Have you ever had a new customer by referral? Word of mouth is known to be an effective way of gaining trust and interest from new customers. Remember to thank the person who referred the new customer by giving them a nice piece of branded merchandise. This will leave them with a lasting impression and may even entice them to continue referring more customers. 

So now it’s time to integrate promotional products into your lead generation strategy. Think outside the box and start creating effective leads today. Call us on 1800 330 099 for custom promotional product ideas, or check out our website! Read More

Topics: Promotional Products

Why KEY-BAK Retractable Reels are so Invaluable to countless professionals

Posted by Tristan Sharrock on 14-Jun-2018 10:56:01

There’s nothing more dreadful then rocking up to work on a Monday morning, only to realise you’ve left your work keys in the front pocket of those work pants you threw in the wash Sunday. But hey, at lease they’ll be extra shinny right… 

When this problem begins to feel too familiar, it’s time to start searching for a solution. Lucky for you, you won’t have to search any further! Ever thought of using a retractable key holder? This small and handy object will be your new best friend. It’s always got your back when it comes to concerns about losing your keys or access pass and they'll never be forgotten in pockets again since it attaches them externally. This handy friend will never leave your hip! Literally!

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Topics: ID Card Holders, retractable reels, KEY-BAK, key holders

4 ways loyalty cards will boost your business

Posted by Tristan Sharrock on 13-Jun-2018 10:00:00

With more and more businesses popping up left, right and centre, it is all the more important to make sure your business stands out and keeps customers coming back. Loyalty cards are a great way to fulfil that criterion and keep customers connected. 

#1 Promote branding


Loyalty cards promote the branding of your product or service. Loyalty cards conveniently fit into a customer's purse or wallet, operating as a tangible reminder of your business every time they purchase something. It's an incredibly effective and subtle way to ensure that your business stays at the top of a customer's mind.

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Topics: loyalty cards, customer loyalty

2018 promotional product trends your business needs to be aware of

Posted by Tristan Sharrock on 08-Jun-2018 10:00:00

For years, promotional products have been one of the best ways to boost your customer base. They are a great addition to any event where you need to make your business stand out and to be remembered above your competitors. However, being successful with promotional products in 2018 requires a different approach to what you might have done 20 years ago. As such, here are four key trends to bear in mind; 

1. Think functionality


The main focus of your products is to give customers something they will actually want to use in the future. To meet this trend, you need to be thinking critically about who your target customer is. For example, if your target customers are office workers or small business owners, then  mouse pads are a practical and useful product they will actually want to receive and use every day.

2. Be environmentally aware


Whenever you work with a manufacturer of promotional products, ensure they create all of their items with environmentally-friendly practices. Consumers and businesses are becoming more environmentally aware, so it's important you demonstrate that you care about the environment as well. 

3. Think tech


In the past, promotional products were based largely on things like pens which were easy and cheap to produce in large quantities. However, nowadays, everyone uses tech multiple times throughout their days. As such, tech-based products are increasingly popular as they are practical and perceived to hold a much higher value. USBs, sticky screen cleaners and mouse pads are a great choice for most businesses. 

4. Focus on quality


Quality is of critical importance in 2018 more than ever. As we move further into the digital age, consumers want to still ensure that the companies they work with and buy from are built to last. You should ensure your promotional products are well made and durable, in order to demonstrate the sort of quality you aim to deliver to your customers. 

Ensuring that your promotional products keep up with all of the above trends means working with a trusted and reliable supply company. Luckily enough, you've come to the right place. At ID Supplies, we provide high-quality, practical promotional products that can be used to attract new customers to your business. We have a range of products to choose from, all of which can be fully customized to fit your brand. Contact one of our friendly team members today on 1800 330 099 or check out our website! Read More

Topics: Promotional Products

How to make people keep promotional items

Posted by Tristan Sharrock on 06-Jun-2018 10:00:00

Promotional items can be a great means of helping people to remember your company and event, but they can also just end up as rubbish that gets thrown away. There is a fine line between a good promotional product that people will keep and rubbish, so here we explore how you can make people keep your promotional items. 

Quality over quantity


It sounds very obvious but many companies make the mistake of going for the cheapest option of promotional products without considering how it will feel and look. For the promotional item to be something that people are going to keep it needs to be good enough quality to last. If an item is poor quality and prone to breaking then it will end up in the bin straight away. 

Make it mandatory 


Another great way to get people to keep a promotional product is to make it mandatory for at least a short period of time. If you give people custom lanyards, wristbands or other identification accessories that serve as part of their visitor control then they will have to wear and carry it while they are in attendance at the event or in your offices. By making the item mandatory for a short period it is more likely that people will keep it into the future. 

Make it useful


Promotional products are also more likely to be kept if they are useful. While pens are traditionally good, useful promotional items, in reality everyone has hundreds of these and they get thrown into a draw. For office staff, promotional products that will be useful on their desk are more likely to be kept, however, so mouse mats or USB drives are more effective as promotional items. Mugs and other items that are inherently useful are also good to use as promotional items as people will be reluctant to throw something so useful away. 

For promotional products to be effective they need to be useful and good quality. You can also make people keep them by making them mandatory for a short period as this gets them used to carrying it and will make them more likely to keep it. For more information on Promotional Products get in contact with an ID Supplies friendly team member today. Call 1800 330 099 or check out our website! Read More

Topics: Promotional Products

Offering a stuck-on promotional solution

Posted by Tristan Sharrock on 01-Jun-2018 10:00:00

If you are wondering how best to use promotional products to keep your name in front of your potential customers, there are limitless ideas out there. However, one key word in the previous sentence can often prove to be problematical. It's: keep. There are so many ways to place a message in front of those who you want to see it. However, how many of these might be a one-time presentation? 

You therefore might focus on products that have repeated uses, such as pens or mugs and the like. These offer good repeat visibility and are still highly popular among those who receive them.

Now you can add another terrific idea to such a collection. What's more, this is one which is phenomenally useful on a frequent use basis. There are lots of problems in modern life. While we accept that the one we are discussing here won't specifically help with world peace or retreating ice floes, it does offer a swift and repeatable solution to one of life's real irritations.

Keeping mobile devices clean 

As mobiles and smartphones become almost permanently attached to hands and pressed to ears, they inevitably catch some of life's detritus as we use them. They become uncomfortable to hold and could even become unhygienic when you consider what they pick up.

A simple solution: promotional Sticky Screen Cleaners. They attach to the back of each device. It will carry your promotional message at people's fingertips - literally. These amazing detachable cleaners are simply peeled off, used to quickly clean that dim or dirty mobile screen, and then just put back in their place. They are capable of thousands of uses in their lifetime, and each time this happens, your promotional message can be kept front of mind of so many of your current or potential customers. 

Ready to stick your business message in place?


This is surely one of the most amazingly simple yet hugely cost-effective, long-lasting and useful promotional products you could ever offer! To ask any questions about our Sticky Screen Cleaners please call our friendly and helpful ID Supplies team on 1800 330 099. Read More

Topics: promotional product, sticky screen cleaner

3 myths about access control cards and systems

Posted by Tristan Sharrock on 30-May-2018 10:00:00

As with any type of technology, there are many rumours floating around about access control cards and systems, many of which are myths. The truth is that having a good system in place has great benefits for your business, so it's best to get the real facts before taking the plunge into a system of your own. To help you with that, we'll take a look at three of the most common myths about these systems and why they are absolutely not true.

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Topics: Secure Access ID Cards, Access Control

Protect ID cards with professional ID card holders

Posted by Tristan Sharrock on 25-May-2018 10:00:00

When investing in software and hardware to produce ID cards and use them to control access, it is very important that you ensure these cards are properly protected. While you have to give them to staff to look after, there are steps you can take to ensure that the ID cards cannot be lost or stolen and used to gain access to your offices.

Lockable ID card holders

Lockable ID card holders are a good solution to ensure that ID cards remain in good condition and cannot be stolen and amended. If someone can get hold of your ID card then they can easily alter it to show a different image if they have the right equipment to do so. With lockable ID card holders, however, the card will be protected from interference and tampering. This makes it harder for criminals to sneak into your offices and will help to keep your business more secure. These identification accessories can help to increase security for your business.


Security policy

To make this system work effectively it is essential that staff have a clear security policy to follow that includes wearing their identification accessories. By insisting on this you can ensure that all staff can be identified clearly and easily by the security personnel. With an appropriate lanyard and lockable ID card holder staff will be clearly identifiable at all times and security will be heightened. 

Visitor management

With lockable ID card holders, you can also increase the security of your visitor management control. By providing them with an ID card that they cannot tamper with, you can ensure that they can only go to the areas that they are supposed to be able to access. With appropriate identification accessories, you can also insist that they wear them and you can even use custom lanyards to identify them as visitors from a distance. 

Using ID cards for access control in your offices is an excellent way to protect your assets, but you need to secure these cards too. Lockable ID card holders will protect the cards and keep them more secure from tampering. If you insist that staff wear these identification accessories then you can increase your security dramatically.

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Topics: card holder, Id card, id card accessories, security solutions

Tips for optimal ID card design

Posted by Tristan Sharrock on 23-May-2018 10:00:00

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Topics: id card printer, id card accessories, card printing, id card printing

5 benefits of hi-vis ID card holders

Posted by Tristan Sharrock on 18-May-2018 10:00:00

ID card holders are most effective when they enable easy, instant identification. That's why hi-vis card holders are often the best choice. Available in bright, immediately noticeable colours, including blue, red and yellow, they ensure that important staff members, such as security and management, can be spotted straight away. This results in efficient operations on a regular basis and a faster response in an emergency. Here are five important reasons why your business should consider adding hi-vis ID card holders to its range of identification accessories.

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Topics: card holders, armband card holders, safety

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