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How to make people keep promotional items

Posted by Tristan Sharrock on 06-Jun-2018 10:00:00

ID-Supplies-How-To-Make-People-Keep-Promotional-ProductsPromotional items can be a great means of helping people to remember your company and event, but they can also just end up as rubbish that gets thrown away. There is a fine line between a good promotional product that people will keep and rubbish, so here we explore how you can make people keep your promotional items. 

Quality over quantity


It sounds very obvious but many companies make the mistake of going for the cheapest option of promotional products without considering how it will feel and look. For the promotional item to be something that people are going to keep it needs to be good enough quality to last. If an item is poor quality and prone to breaking then it will end up in the bin straight away. 

Make it mandatory 


Another great way to get people to keep a promotional product is to make it mandatory for at least a short period of time. If you give people custom lanyards, wristbands or other identification accessories that serve as part of their visitor control then they will have to wear and carry it while they are in attendance at the event or in your offices. By making the item mandatory for a short period it is more likely that people will keep it into the future. 

Make it useful


Promotional products are also more likely to be kept if they are useful. While pens are traditionally good, useful promotional items, in reality everyone has hundreds of these and they get thrown into a draw. For office staff, promotional products that will be useful on their desk are more likely to be kept, however, so mouse mats or USB drives are more effective as promotional items. Mugs and other items that are inherently useful are also good to use as promotional items as people will be reluctant to throw something so useful away. 

For promotional products to be effective they need to be useful and good quality. You can also make people keep them by making them mandatory for a short period as this gets them used to carrying it and will make them more likely to keep it. For more information on Promotional Products get in contact with an ID Supplies friendly team member today. Call 1800 330 099 or check out our website!

Topics: Promotional Products

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