ID Supplies Blog

How promotional products are perfect for fundraising

Posted by Tristan Sharrock on 16-May-2018 10:00:00

If you run a business, a group, or any organisation whatsoever, it's impossible to deny that promotional products are still a winner.

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Topics: Promotional Products, Wristband, mugs

5 tips for designing custom printed mugs

Posted by Tristan Sharrock on 11-May-2018 10:00:00

Are you wondering whether or not custom-printed mugs would be a worthwhile addition to your range of promotional products? The answer is yes. The reason why mugs are particularly effective is that people use them again and again. If your company's mug is well-designed, you can achieve repeated exposure to a target audience, with ease. 

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Topics: Promotional Products, custom, mugs

Top 5 reasons promotional products are crucial for business success

Posted by Tristan Sharrock on 09-May-2018 10:00:00

Whether you're operating a startup or an established business, there is a cost-effective way to attract new customers - promotional items. Offering items such as custom lanyards, pens and more, will drastically reduce your marketing budget, while drawing customers to your business. 

Here are the top five reasons promotional products are essential for your business's continuing success.

#1 Encourage brand loyalty

The cornerstone of continuing success for your business is engaging new customers. And what better way to encourage new customers than by offering free gifts? Offering promotional items to new customers during open days or when launching new products increases brand loyalty. This ensures customers will choose your brand over competitors. 

#2 Build relationships with new and existing clients

Offering promotional items is a fantastic way to build relationships with new customers and strengthen relationships with existing ones. Giving promotional products enhances your brand identity by showing customers you are the distinctive, attractive choice. Promotional products ignite customer passion about your brand, as these products trigger positive emotions.

#3 Create strong customer retention

It costs far more to attract new customers than to keep existing ones. So, demonstrating your commitment to existing customers encourages brand loyalty and increases your business's profitability. Offering personalised, tangible promotional products to existing customers will maintain their interest in your brand. Giving existing customers incentive to stick with your brand drastically increases return on your investment. 

#4 Create instant brand recognition

Ask yourself, "do customers instantly recognise my business's logo?" Do they associate your logo with your key offerings? If not, one of the most effective ways to boost brand recognition is by offering customised promotional products. By promoting brand recognition among your current customers, you will drastically increase your profits through repeat business and referrals. 

#5 Improve brand exposure

TV or billboard advertising may hold a customer's attention for a few seconds, but it's quickly forgotten. Unlike traditional advertising, promotional items are used constantly, meaning your business is right in front of your customers' eyes. Customised promotional items are a fantastic way to increase your business's exposure among existing and new customers. 

Are you searching for ways to gain more customers, increase business exposure and increase profits? Look no further than ID Supplies. For promotional solutions for your business, simply call or email our expert team today. Call 1800 330 099 Today. Read More

Topics: Promo Products, Promotional Products, promotional product, promotional, mugs

Why distributing promotional items is good for your business

Posted by Tristan Sharrock on 04-May-2018 10:00:00

Everybody loves a free gift and promotional items can serve many purposes. They can be a gift received for attending events such as conferences and expos or as a thank you to staff and clients. While the person receiving these items sees them as a free gift, for the business distributing these promotional items, they are an impassive way of promoting their business.

What makes a good promotional gift?

More often than not, the reason for the gift and the demographic of the receivers will determine the best promotional items to distribute.

Popular promotional items include mugs, mouse pads, custom lanyards, pens and USBs. The type of item you choose to distribute will determine how much information you can include. First and foremost your brand should be displayed. If space permits then your website or phone number should be included as this gives potential clients a means to contact you. If these items are for internal distribution within your company, then the company message if applicable is another thing that can be included and will serve as a reminder of what the company’s objectives are.

While there are so many items to choose from, it's always a good idea to opt for items that will prove useful or that suits the group of people you are giving them to. Custom lanyards are very popular as they can hold keys, identification cards or security passes and they can be used in the workplace or at home. Items such as mugs, pens and mouse pads are another good option as they usually sit on a desk or are constantly in use so they serve as a constant brand reminder. 

Often, if an item is really useful people will talk about it and remember who gave it to them. There can be no better advertisement than that recognition.

Offer real value

Whatever item you choose to promote your business, always ensure it will provide some value to the person using it. There is nothing worse than spending money on a promotional gift only to have it discarded because it was of no practical use to the person you gave it to. If you're looking for ideas for promotional gifts, you can find a wide selection at  www.idsupplies.com.au . Read More

Topics: Custom Lanyards, Promotional Products, promotional product, custom wristbands, silicone wristband

Four effective promotional products you might not have considered

Posted by Tristan Sharrock on 02-May-2018 10:00:00

A promotional product is a powerful tool that takes your brand beyond the confines of your business. But, to work, it must attract attention. In these fast-paced, creative times, it's a good idea to think outside the box. Here are four useful, effective promotional products you might not have considered.

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Topics: Promo Products, promotional product

Promotional products: does my business need them?

Posted by Tristan Sharrock on 27-Apr-2018 10:00:00

Running a business? Then you'll understand the ups and downs of company struggles. It's a competitive world out there for small business today - and if you don't have a strong promotional marketing strategy in place, don't be surprised if you fall behind the rest. It is essential for any company, whether a sole entrepreneur, small business or large corporation to have promotional products in place to effectively market their business and drive customer engagement with their brand.

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Topics: promotional product, promotional

4 ways a custom ID and lanyard can help you grow sales

Posted by Tristan Sharrock on 25-Apr-2018 10:00:00

Often employees can neglect to wear their name badges and lanyards, leaving them in the office kitchen, on their desks or simply in their pockets. This self-defeating behaviour is often found in companies where employees associate their badges and lanyards with a security requirement, rather than great for business.

In fact, lanyards and great IDs are not only good for security, they are good for your business's corporate positioning and your salesperson's ability to close a deal. 

Here are our top reasons your sales and marketing team should consider your lanyard and ID critical to their sales growth.

1. You can make your business partner feel more comfortable

There are many salespersons and resellers in the world who can misrepresent their relationship with your company or who you work for. Your team can remove any negative perceptions before the conversation starts; their company ID tells potential business partners who they work for and their name - and verifies that they have the authority to negotiate on behalf of your company.

2. You can stop the sales-show amnesia

Some of the best trade shows are sell-outs, with fringe events and networking sessions. That makes it tough for potential buyers to keep track of your name and company - and value proposition. If you want to close the deal, they have to know you and associate you with their chosen product; so your lanyard and ID reinforces your company name and contact name before they hunt for your business card.

3. Give your team a professional image

Clean, smart designs for your quality printed name badge and a custom woven lanyard goes beyond just good security, they give your team a professional image. Buyers want to be associated with professional companies who can not only deliver great service but look professional - which is a good thing no matter your sector.

4. Your company takes security seriously

Physical and cyber security are some of the biggest risks to the business. But you can send the signal that your company doesn't cut corners when it comes to security, you will protect their company in the same way as you protect your own. 

Call ID Supplies today on 1800 330 099 to discuss how we can help you identify a quality product that will make your team appear as professional as possible. Read More

How can a business best protect lone workers?

Posted by Tristan Sharrock on 20-Apr-2018 10:00:00

As work schedules become more and more fractured, lone workers become more and more common. After all, these days, employees often juggle their jobs with other commitments, such as family members, home duties and second occupations. What’s more, the internet’s 24/7 capacity means that many businesses just employ staff members outside normal opening hours. So, what’s the best way to keep lone workers protected and secure? Here are some useful tips. 

Invest in a high-quality security system

The first step is to invest in a security system that you know you can trust. MyTAG is one of the best. Unlike other options, such as QR codes, MyTAG's trusted tags cannot be cloned, so they provide an exceptional level of security. Every employee receives an NFC tag, which allows the recording and monitoring of all movements - 24 hours a day, seven days a week, whether the worker is alone or with others. Moreover, employees can choose to add an extra layer of security by entering their plans into a mobile device in advance. 

Encourage a security-conscious culture 

In addition to installing a reliable, high-tech security and visitor management system, an employer should encourage and nurture a security-conscious culture. This might involve workshops, talks, courses, professional development sessions, reminders and signs. Without scaring workers, an employer should promote awareness of security issues - both physical and digital. For example, if intending to work alone, an employee should inform another trustworthy person of their intentions and whereabouts. On top of that, employees should pay attention to digital security risks by making sure they follow crucial procedures, such as setting strong passwords and logging out at the end of sessions. 

Raise awareness of risks

Employers should ensure that lone workers are aware of risks, and feel comfortable about reporting and discussing them. Risks vary significantly from workplace to workplace; for example, a laborer entering a construction site might need to check for falls hazards and be careful when using particular machinery. Meanwhile, a nurse should consider social risks, which could range from the possibility of verbal and emotional abuse to the risk of assault or theft. 

By working hard to protect all workers, including lone employees, a business owner promotes a healthy and productive workplace. Contact ID Supplies today for any inquiries about visitor management and security systems. Call 1800 330 099

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Topics: visitor management system, MyTAG, safetyandsecurity, securityconscious, securityconsciousness, safety, security solutions

How to prevent employee theft and fraud

Posted by Tristan Sharrock on 18-Apr-2018 10:00:00

Employees who steal from companies have typically been working there for several years and typically continue to steal for 3 years before they are caught. For small businesses, this can be a devastating blow, while in larger businesses the losses from theft can be even greater. Protecting yourself against employee theft and fraud is mainly about deterrents in the forms of corporate policy and access control, so here we explore the steps you can take. 

Zero tolerance policy

Using a zero tolerance policy and setting this out clearly from the outset is important. If your employees know 100% that you will prosecute if they steal then they will be less likely to. 

Know where they are 

Most theft or fraud occurs at the very start or end of the day when the workplace is quiet. Giving your employees access control cards that record where your employees are and which areas of your building they have accessed and when will make it easier to track unusual or suspicious behaviour. If a staff member suddenly becomes the last one out of a particular area every day then you should start asking questions. You can even make some areas off limits to certain employees if they have no reason to be there.

Use purchase orders

The use of purchase orders means all expenses have to be approved. When you use purchase orders and require receipts you will more readily be able to determine if unusual payments out of the company are being made. 

Manage inventory

Managing the inventory in your business and ensuring that it is regularly checked will enable you to determine promptly if anything is going missing. In doing so you can increase the speed at which discrepancies may be noticed and this will make it easier to track down the culprit. 

Use security cameras

Unsurprisingly people are less likely to steal if they know that they are being watched by a supervisor or by a security camera. Installing security cameras in warehouses is a great way to keep track of goods and will help to limit theft. 

Limiting theft and fraud in your company relies on ensuring that you are able to keep track of all aspects of your company at all times. If you are able to keep track of employees and visitors with visitor management and access control and are able to keep track of stock and outgoing payments then you have a far better chance of catching people stealing. In increasing the chance of catching people you will also see your incidence of theft going down.

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Topics: Visitor Management, visitor management system

How a visitor management system makes your business more secure against corporate espionage

Posted by Tristan Sharrock on 13-Apr-2018 10:00:00

We have explained in the previous post the benefits of a visitor management system; indeed, the benefits are as crucial as they are numerous. However, while safety, control, and the reputation of a company depend on first-rate management systems, security is arguably the biggest one. Corporate espionage is bigger now than it has ever been, and it is just startling how much of a threat corporate spying has become – even for (or especially for, in some cases) startup companies.

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Topics: Visitor Management, visitor management system

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