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Top 5 reasons promotional products are crucial for business success

Posted by Tristan Sharrock on 09-May-2018 10:00:00

promotional-products-id-suppliesWhether you're operating a startup or an established business, there is a cost-effective way to attract new customers - promotional items. Offering items such as custom lanyards, pens and more, will drastically reduce your marketing budget, while drawing customers to your business. 

Here are the top five reasons promotional products are essential for your business's continuing success.

#1 Encourage brand loyalty

The cornerstone of continuing success for your business is engaging new customers. And what better way to encourage new customers than by offering free gifts? Offering promotional items to new customers during open days or when launching new products increases brand loyalty. This ensures customers will choose your brand over competitors. 

#2 Build relationships with new and existing clients

Offering promotional items is a fantastic way to build relationships with new customers and strengthen relationships with existing ones. Giving promotional products enhances your brand identity by showing customers you are the distinctive, attractive choice. Promotional products ignite customer passion about your brand, as these products trigger positive emotions.

#3 Create strong customer retention

It costs far more to attract new customers than to keep existing ones. So, demonstrating your commitment to existing customers encourages brand loyalty and increases your business's profitability. Offering personalised, tangible promotional products to existing customers will maintain their interest in your brand. Giving existing customers incentive to stick with your brand drastically increases return on your investment. 

#4 Create instant brand recognition

Ask yourself, "do customers instantly recognise my business's logo?" Do they associate your logo with your key offerings? If not, one of the most effective ways to boost brand recognition is by offering customised promotional products. By promoting brand recognition among your current customers, you will drastically increase your profits through repeat business and referrals. 

#5 Improve brand exposure

TV or billboard advertising may hold a customer's attention for a few seconds, but it's quickly forgotten. Unlike traditional advertising, promotional items are used constantly, meaning your business is right in front of your customers' eyes. Customised promotional items are a fantastic way to increase your business's exposure among existing and new customers. 

Are you searching for ways to gain more customers, increase business exposure and increase profits? Look no further than ID Supplies. For promotional solutions for your business, simply call or email our expert team today. Call 1800 330 099 Today.

Topics: Promo Products, Promotional Products, promotional product, promotional, mugs

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