Everybody loves a free gift and promotional items can serve many purposes. They can be a gift received for attending events such as conferences and expos or as a thank you to staff and clients. While the person receiving these items sees them as a free gift, for the business distributing these promotional items, they are an impassive way of promoting their business.
What makes a good promotional gift?
More often than not, the reason for the gift and the demographic of the receivers will determine the best promotional items to distribute.
Popular promotional items include mugs, mouse pads, custom lanyards, pens and USBs. The type of item you choose to distribute will determine how much information you can include. First and foremost your brand should be displayed. If space permits then your website or phone number should be included as this gives potential clients a means to contact you. If these items are for internal distribution within your company, then the company message if applicable is another thing that can be included and will serve as a reminder of what the company’s objectives are.
While there are so many items to choose from, it's always a good idea to opt for items that will prove useful or that suits the group of people you are giving them to. Custom lanyards are very popular as they can hold keys, identification cards or security passes and they can be used in the workplace or at home. Items such as mugs, pens and mouse pads are another good option as they usually sit on a desk or are constantly in use so they serve as a constant brand reminder.
Often, if an item is really useful people will talk about it and remember who gave it to them. There can be no better advertisement than that recognition.
Offer real value
Whatever item you choose to promote your business, always ensure it will provide some value to the person using it. There is nothing worse than spending money on a promotional gift only to have it discarded because it was of no practical use to the person you gave it to. If you're looking for ideas for promotional gifts, you can find a wide selection at
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When we think of promotional products, it might be easy to assume that they're the reserve of big companies that already have a heavily established brand identity. However, promotional products can be a great way of getting your small business recognised more widely, as well as sending out a message that you're a professional company that's able to compete with the big players in your industry. In this blog post, we go over a few ways that a small business can benefit from the use of inventive promotional products.
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