If you run a business, a group, or any organisation whatsoever, it's impossible to deny that promotional products are still a winner.Read More
ID Supplies Blog
Are you wondering whether or not custom-printed mugs would be a worthwhile addition to your range of promotional products? The answer is yes. The reason why mugs are particularly effective is that people use them again and again. If your company's mug is well-designed, you can achieve repeated exposure to a target audience, with ease.Read More
Here are the top five reasons promotional products are essential for your business's continuing success.
#1 Encourage brand loyalty
The cornerstone of continuing success for your business is engaging new customers. And what better way to encourage new customers than by offering free gifts? Offering promotional items to new customers during open days or when launching new products increases brand loyalty. This ensures customers will choose your brand over competitors.
#2 Build relationships with new and existing clients
Offering promotional items is a fantastic way to build relationships with new customers and strengthen relationships with existing ones. Giving promotional products enhances your brand identity by showing customers you are the distinctive, attractive choice. Promotional products ignite customer passion about your brand, as these products trigger positive emotions.
#3 Create strong customer retention
It costs far more to attract new customers than to keep existing ones. So, demonstrating your commitment to existing customers encourages brand loyalty and increases your business's profitability. Offering personalised, tangible promotional products to existing customers will maintain their interest in your brand. Giving existing customers incentive to stick with your brand drastically increases return on your investment.
#4 Create instant brand recognition
Ask yourself, "do customers instantly recognise my business's logo?" Do they associate your logo with your key offerings? If not, one of the most effective ways to boost brand recognition is by offering customised promotional products. By promoting brand recognition among your current customers, you will drastically increase your profits through repeat business and referrals.
#5 Improve brand exposure
TV or billboard advertising may hold a customer's attention for a few seconds, but it's quickly forgotten. Unlike traditional advertising, promotional items are used constantly, meaning your business is right in front of your customers' eyes. Customised promotional items are a fantastic way to increase your business's exposure among existing and new customers.
Are you searching for ways to gain more customers, increase business exposure and increase profits? Look no further than ID Supplies. For promotional solutions for your business, simply call or email our expert team today. Call 1800 330 099 Today. Read More
Over the past few years, we’ve seen marketing and advertising move further and further into the digital space. The reach, customisation, responsiveness and often lower cost that digital provides, has seen many of the older more traditional channels such as print media go by the wayside.Read More
These are two of our most popular promotional products, and there is a reason for grouping them together in this blog. We've even invented a new word to make the point: deskability.Read More
When we think of promotional products, it might be easy to assume that they're the reserve of big companies that already have a heavily established brand identity. However, promotional products can be a great way of getting your small business recognised more widely, as well as sending out a message that you're a professional company that's able to compete with the big players in your industry. In this blog post, we go over a few ways that a small business can benefit from the use of inventive promotional products.Read More
With a wide range of different styles and materials available when considering how best to make use of promotional mugs, it pays to spend time assessing both how you want people to use them and what you wish them to say. Here are four useful areas to consider...Read More