ID Supplies Blog
Here are the top five reasons promotional products are essential for your business's continuing success.
#1 Encourage brand loyalty
The cornerstone of continuing success for your business is engaging new customers. And what better way to encourage new customers than by offering free gifts? Offering promotional items to new customers during open days or when launching new products increases brand loyalty. This ensures customers will choose your brand over competitors.
#2 Build relationships with new and existing clients
Offering promotional items is a fantastic way to build relationships with new customers and strengthen relationships with existing ones. Giving promotional products enhances your brand identity by showing customers you are the distinctive, attractive choice. Promotional products ignite customer passion about your brand, as these products trigger positive emotions.
#3 Create strong customer retention
It costs far more to attract new customers than to keep existing ones. So, demonstrating your commitment to existing customers encourages brand loyalty and increases your business's profitability. Offering personalised, tangible promotional products to existing customers will maintain their interest in your brand. Giving existing customers incentive to stick with your brand drastically increases return on your investment.
#4 Create instant brand recognition
Ask yourself, "do customers instantly recognise my business's logo?" Do they associate your logo with your key offerings? If not, one of the most effective ways to boost brand recognition is by offering customised promotional products. By promoting brand recognition among your current customers, you will drastically increase your profits through repeat business and referrals.
#5 Improve brand exposure
TV or billboard advertising may hold a customer's attention for a few seconds, but it's quickly forgotten. Unlike traditional advertising, promotional items are used constantly, meaning your business is right in front of your customers' eyes. Customised promotional items are a fantastic way to increase your business's exposure among existing and new customers.
Are you searching for ways to gain more customers, increase business exposure and increase profits? Look no further than ID Supplies. For promotional solutions for your business, simply call or email our expert team today. Call 1800 330 099 Today. Read More
A promotional product is a powerful tool that takes your brand beyond the confines of your business. But, to work, it must attract attention. In these fast-paced, creative times, it's a good idea to think outside the box. Here are four useful, effective promotional products you might not have considered.Read More
When we think of promotional products, it might be easy to assume that they're the reserve of big companies that already have a heavily established brand identity. However, promotional products can be a great way of getting your small business recognised more widely, as well as sending out a message that you're a professional company that's able to compete with the big players in your industry. In this blog post, we go over a few ways that a small business can benefit from the use of inventive promotional products.Read More
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Branded promotional products are a great way to get your business name out there in front of your customers. Whether it be on a custom lanyard, a pen, a USB or a plethora of other products available today, you are placing your brand literally in the hands of your customers via something that they use every day. In this way, you can keep top-of-mind awareness, as well as maintaining that all important brand reinforcement.Read More
With so many important things to plan before your event, it can be easy to forget the smaller details. However, it's the careful planning of these finer details that will ensure the event runs smoothly, and that those in attendance will be talking about your business long after the party finishes.
Here are a few small but essential things you shouldn't forget to set in place before the big day.Read More
Too many businesses today think that going online is the only way to stay relevant.
A customer base is not going to grow instantly from a click or a swipe. Sometimes, real, physical promotional products that people can see, touch or feel can create stronger brand impressions than any post or viral content can provide.
Business is about building relationships. When we meet someone, we want to create a good first impression. A tried and tested strategy is to give a gift as a goodwill gesture.
However, there's more to a freebie than the act of giving and receiving. Here are three good reasons to consider promotional products:Read More
When it comes to your promotional products, you need to be up to date with the latest trends.Read More
In many ways, promotional products are some of the most effective advertising tools available to businesses. While it may seem silly to claim that such a simple product as a pen or frisbee could have a profound effect on your business, the fact of the matter is, it can.Read More