ID Supplies Blog

Top 5 reasons promotional products are crucial for business success

Posted by Tristan Sharrock on 09-May-2018 10:00:00

Whether you're operating a startup or an established business, there is a cost-effective way to attract new customers - promotional items. Offering items such as custom lanyards, pens and more, will drastically reduce your marketing budget, while drawing customers to your business. 

Here are the top five reasons promotional products are essential for your business's continuing success.

#1 Encourage brand loyalty

The cornerstone of continuing success for your business is engaging new customers. And what better way to encourage new customers than by offering free gifts? Offering promotional items to new customers during open days or when launching new products increases brand loyalty. This ensures customers will choose your brand over competitors. 

#2 Build relationships with new and existing clients

Offering promotional items is a fantastic way to build relationships with new customers and strengthen relationships with existing ones. Giving promotional products enhances your brand identity by showing customers you are the distinctive, attractive choice. Promotional products ignite customer passion about your brand, as these products trigger positive emotions.

#3 Create strong customer retention

It costs far more to attract new customers than to keep existing ones. So, demonstrating your commitment to existing customers encourages brand loyalty and increases your business's profitability. Offering personalised, tangible promotional products to existing customers will maintain their interest in your brand. Giving existing customers incentive to stick with your brand drastically increases return on your investment. 

#4 Create instant brand recognition

Ask yourself, "do customers instantly recognise my business's logo?" Do they associate your logo with your key offerings? If not, one of the most effective ways to boost brand recognition is by offering customised promotional products. By promoting brand recognition among your current customers, you will drastically increase your profits through repeat business and referrals. 

#5 Improve brand exposure

TV or billboard advertising may hold a customer's attention for a few seconds, but it's quickly forgotten. Unlike traditional advertising, promotional items are used constantly, meaning your business is right in front of your customers' eyes. Customised promotional items are a fantastic way to increase your business's exposure among existing and new customers. 

Are you searching for ways to gain more customers, increase business exposure and increase profits? Look no further than ID Supplies. For promotional solutions for your business, simply call or email our expert team today. Call 1800 330 099 Today. Read More

Topics: Promo Products, Promotional Products, promotional product, promotional, mugs

Promotional products: does my business need them?

Posted by Tristan Sharrock on 27-Apr-2018 10:00:00

Running a business? Then you'll understand the ups and downs of company struggles. It's a competitive world out there for small business today - and if you don't have a strong promotional marketing strategy in place, don't be surprised if you fall behind the rest. It is essential for any company, whether a sole entrepreneur, small business or large corporation to have promotional products in place to effectively market their business and drive customer engagement with their brand.

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Topics: promotional product, promotional

Why promotional products are still a great marketing idea

Posted by Tristan Sharrock on 04-Apr-2018 10:00:00

Over the past few years, we’ve seen marketing and advertising move further and further into the digital space. The reach, customisation, responsiveness and often lower cost that digital provides, has seen many of the older more traditional channels such as print media go by the wayside.

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Topics: Lanyards, Promotional Items, Promotional Products, promotional product, accessories, promo, promotional, mugs

What might you say on a mouse mat or mug?

Posted by Tristan Sharrock on 14-Mar-2018 10:00:00

These are two of our most popular promotional products, and there is a reason for grouping them together in this blog. We've even invented a new word to make the point: deskability. 

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Topics: Promotional Products, custom, mouse pad, event, promotional, mugs

How small businesses can benefit from promotional products

Posted by Tristan Sharrock on 09-Mar-2018 10:00:00

When we think of promotional products, it might be easy to assume that they're the reserve of big companies that already have a heavily established brand identity. However, promotional products can be a great way of getting your small business recognised more widely, as well as sending out a message that you're a professional company that's able to compete with the big players in your industry. In this blog post, we go over a few ways that a small business can benefit from the use of inventive promotional products.

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Topics: Promo Products, Promotional Products, promotional product, Small Business, custom, custom wristbands, silicone wristband, pens, promo, promotion, promotional, small company, mugs

Making the most of promotional mugs

Posted by Tristan Sharrock on 07-Mar-2018 10:00:00

With a wide range of different styles and materials available when considering how best to make use of promotional mugs, it pays to spend time assessing both how you want people to use them and what you wish them to say. Here are four useful areas to consider...

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Topics: Promo Products, Promotional Products, promo, promotion, promotional, mugs

4 interesting promo product possibilities to welcome 2018

Posted by Tristan Sharrock on 17-Jan-2018 10:00:00

A new year and a fresh start! - so the saying goes. As 2018 dawns, and business people slowly get back into the swing of things, you'll want to make sure that your company is at the forefront of their thinking, whether to make use of the services you provide, or to enjoy the products you offer. Here are four promotional possibilities to not only get your name in front of them right at the start of the new year, but to keep it there as the months pass and the seasons unfold... 

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Topics: Promo Items, Promotional Items, Promo Products, Promotional Products, promotional product, promo, promotion, promotional

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