ID Supplies Blog

Offering a stuck-on promotional solution

Posted by Tristan Sharrock on 01-Jun-2018 10:00:00

If you are wondering how best to use promotional products to keep your name in front of your potential customers, there are limitless ideas out there. However, one key word in the previous sentence can often prove to be problematical. It's: keep. There are so many ways to place a message in front of those who you want to see it. However, how many of these might be a one-time presentation? 

You therefore might focus on products that have repeated uses, such as pens or mugs and the like. These offer good repeat visibility and are still highly popular among those who receive them.

Now you can add another terrific idea to such a collection. What's more, this is one which is phenomenally useful on a frequent use basis. There are lots of problems in modern life. While we accept that the one we are discussing here won't specifically help with world peace or retreating ice floes, it does offer a swift and repeatable solution to one of life's real irritations.

Keeping mobile devices clean 

As mobiles and smartphones become almost permanently attached to hands and pressed to ears, they inevitably catch some of life's detritus as we use them. They become uncomfortable to hold and could even become unhygienic when you consider what they pick up.

A simple solution: promotional Sticky Screen Cleaners. They attach to the back of each device. It will carry your promotional message at people's fingertips - literally. These amazing detachable cleaners are simply peeled off, used to quickly clean that dim or dirty mobile screen, and then just put back in their place. They are capable of thousands of uses in their lifetime, and each time this happens, your promotional message can be kept front of mind of so many of your current or potential customers. 

Ready to stick your business message in place?


This is surely one of the most amazingly simple yet hugely cost-effective, long-lasting and useful promotional products you could ever offer! To ask any questions about our Sticky Screen Cleaners please call our friendly and helpful ID Supplies team on 1800 330 099. Read More

Topics: promotional product, sticky screen cleaner

Top 5 reasons promotional products are crucial for business success

Posted by Tristan Sharrock on 09-May-2018 10:00:00

Whether you're operating a startup or an established business, there is a cost-effective way to attract new customers - promotional items. Offering items such as custom lanyards, pens and more, will drastically reduce your marketing budget, while drawing customers to your business. 

Here are the top five reasons promotional products are essential for your business's continuing success.

#1 Encourage brand loyalty

The cornerstone of continuing success for your business is engaging new customers. And what better way to encourage new customers than by offering free gifts? Offering promotional items to new customers during open days or when launching new products increases brand loyalty. This ensures customers will choose your brand over competitors. 

#2 Build relationships with new and existing clients

Offering promotional items is a fantastic way to build relationships with new customers and strengthen relationships with existing ones. Giving promotional products enhances your brand identity by showing customers you are the distinctive, attractive choice. Promotional products ignite customer passion about your brand, as these products trigger positive emotions.

#3 Create strong customer retention

It costs far more to attract new customers than to keep existing ones. So, demonstrating your commitment to existing customers encourages brand loyalty and increases your business's profitability. Offering personalised, tangible promotional products to existing customers will maintain their interest in your brand. Giving existing customers incentive to stick with your brand drastically increases return on your investment. 

#4 Create instant brand recognition

Ask yourself, "do customers instantly recognise my business's logo?" Do they associate your logo with your key offerings? If not, one of the most effective ways to boost brand recognition is by offering customised promotional products. By promoting brand recognition among your current customers, you will drastically increase your profits through repeat business and referrals. 

#5 Improve brand exposure

TV or billboard advertising may hold a customer's attention for a few seconds, but it's quickly forgotten. Unlike traditional advertising, promotional items are used constantly, meaning your business is right in front of your customers' eyes. Customised promotional items are a fantastic way to increase your business's exposure among existing and new customers. 

Are you searching for ways to gain more customers, increase business exposure and increase profits? Look no further than ID Supplies. For promotional solutions for your business, simply call or email our expert team today. Call 1800 330 099 Today. Read More

Topics: Promo Products, Promotional Products, promotional product, promotional, mugs

Why distributing promotional items is good for your business

Posted by Tristan Sharrock on 04-May-2018 10:00:00

Everybody loves a free gift and promotional items can serve many purposes. They can be a gift received for attending events such as conferences and expos or as a thank you to staff and clients. While the person receiving these items sees them as a free gift, for the business distributing these promotional items, they are an impassive way of promoting their business.

What makes a good promotional gift?

More often than not, the reason for the gift and the demographic of the receivers will determine the best promotional items to distribute.

Popular promotional items include mugs, mouse pads, custom lanyards, pens and USBs. The type of item you choose to distribute will determine how much information you can include. First and foremost your brand should be displayed. If space permits then your website or phone number should be included as this gives potential clients a means to contact you. If these items are for internal distribution within your company, then the company message if applicable is another thing that can be included and will serve as a reminder of what the company’s objectives are.

While there are so many items to choose from, it's always a good idea to opt for items that will prove useful or that suits the group of people you are giving them to. Custom lanyards are very popular as they can hold keys, identification cards or security passes and they can be used in the workplace or at home. Items such as mugs, pens and mouse pads are another good option as they usually sit on a desk or are constantly in use so they serve as a constant brand reminder. 

Often, if an item is really useful people will talk about it and remember who gave it to them. There can be no better advertisement than that recognition.

Offer real value

Whatever item you choose to promote your business, always ensure it will provide some value to the person using it. There is nothing worse than spending money on a promotional gift only to have it discarded because it was of no practical use to the person you gave it to. If you're looking for ideas for promotional gifts, you can find a wide selection at  www.idsupplies.com.au . Read More

Topics: Custom Lanyards, Promotional Products, promotional product, custom wristbands, silicone wristband

Four effective promotional products you might not have considered

Posted by Tristan Sharrock on 02-May-2018 10:00:00

A promotional product is a powerful tool that takes your brand beyond the confines of your business. But, to work, it must attract attention. In these fast-paced, creative times, it's a good idea to think outside the box. Here are four useful, effective promotional products you might not have considered.

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Topics: Promo Products, promotional product

Promotional products: does my business need them?

Posted by Tristan Sharrock on 27-Apr-2018 10:00:00

Running a business? Then you'll understand the ups and downs of company struggles. It's a competitive world out there for small business today - and if you don't have a strong promotional marketing strategy in place, don't be surprised if you fall behind the rest. It is essential for any company, whether a sole entrepreneur, small business or large corporation to have promotional products in place to effectively market their business and drive customer engagement with their brand.

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Topics: promotional product, promotional

Why promotional products are still a great marketing idea

Posted by Tristan Sharrock on 04-Apr-2018 10:00:00

Over the past few years, we’ve seen marketing and advertising move further and further into the digital space. The reach, customisation, responsiveness and often lower cost that digital provides, has seen many of the older more traditional channels such as print media go by the wayside.

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Topics: Lanyards, Promotional Items, Promotional Products, promotional product, accessories, promo, promotional, mugs

How small businesses can benefit from promotional products

Posted by Tristan Sharrock on 09-Mar-2018 10:00:00

When we think of promotional products, it might be easy to assume that they're the reserve of big companies that already have a heavily established brand identity. However, promotional products can be a great way of getting your small business recognised more widely, as well as sending out a message that you're a professional company that's able to compete with the big players in your industry. In this blog post, we go over a few ways that a small business can benefit from the use of inventive promotional products.

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Topics: Promo Products, Promotional Products, promotional product, Small Business, custom, custom wristbands, silicone wristband, pens, promo, promotion, promotional, small company, mugs

4 interesting promo product possibilities to welcome 2018

Posted by Tristan Sharrock on 17-Jan-2018 10:00:00

A new year and a fresh start! - so the saying goes. As 2018 dawns, and business people slowly get back into the swing of things, you'll want to make sure that your company is at the forefront of their thinking, whether to make use of the services you provide, or to enjoy the products you offer. Here are four promotional possibilities to not only get your name in front of them right at the start of the new year, but to keep it there as the months pass and the seasons unfold... 

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Topics: Promo Items, Promotional Items, Promo Products, Promotional Products, promotional product, promo, promotion, promotional

How To Choose The Right Promotional Product For Your Next Event

Posted by Heath McDonald on 13-Mar-2015 10:00:00

Choosing the right promotional product to hand out to prospective clients can be a great exercise in good branding. The opposite is also true for poorly chosen promotional products. Although seeming obvious the key is to select the promotional product that is in line with your target audience business interests. For example, you wouldn't give printed T-Shirts to customers who's business is formal wear. A good rule is to always place yourself in your customers shoes, before choosing your promotional item.

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Topics: Promo Items, Promotional Items, Promotional Products, promotional product

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