ID Supplies Blog

3 surprising ways to generate sales leads with promotional products

Posted by Tristan Sharrock on 15-Jun-2018 09:52:00

A strong lead generation strategy is vital in keeping every business alive. Big corporate do it at mass scale, making it even more important for small to medium businesses to have a lead generation plan in place. 
Did you know that promotional products aren’t just a branding tool, they can also help you generate sales leads too! Here are three surprising ways your business can benefit by integrating promotional products into your lead generation strategy. 

1. Attract leads with promotional product tiers


Not all promotional products are perceived the same. You are more likely to capture the attention of potential customers at trade fairs if you were giving a nice ceramic mug than if you were giving a pen. That’s not to say pens aren’t valued; they are in fact a great way to get your brand out and can be used at the beginning stages of lead creation when you’re meeting someone new. But for the purpose of developing more interest and in-depth conversations with potential customers, a premium product can be the doorway of creating qualified leads by "trading it" for valuable lead information like a name and contact number.

2. Use the promotional product as a way of connecting to target customers and clients


In the case of small businesses, an outbound approach can be a lot more effective than waiting for customers to come to you. Think about delivering a nice promotional product to people and clients that match your target audience. Even if they may not have expressed an interest or have heard of your company, it can be a nice way to develop a new connection and put your brand top of mind when the person is ready to buy a product or service that your company offers. By making an impression first, it will make it easier for you to follow up the lead with a call. 

3. Offer a thank you gift for referrals


Have you ever had a new customer by referral? Word of mouth is known to be an effective way of gaining trust and interest from new customers. Remember to thank the person who referred the new customer by giving them a nice piece of branded merchandise. This will leave them with a lasting impression and may even entice them to continue referring more customers. 

So now it’s time to integrate promotional products into your lead generation strategy. Think outside the box and start creating effective leads today. Call us on 1800 330 099 for custom promotional product ideas, or check out our website! Read More

Topics: Promotional Products

2018 promotional product trends your business needs to be aware of

Posted by Tristan Sharrock on 08-Jun-2018 10:00:00

For years, promotional products have been one of the best ways to boost your customer base. They are a great addition to any event where you need to make your business stand out and to be remembered above your competitors. However, being successful with promotional products in 2018 requires a different approach to what you might have done 20 years ago. As such, here are four key trends to bear in mind; 

1. Think functionality


The main focus of your products is to give customers something they will actually want to use in the future. To meet this trend, you need to be thinking critically about who your target customer is. For example, if your target customers are office workers or small business owners, then  mouse pads are a practical and useful product they will actually want to receive and use every day.

2. Be environmentally aware


Whenever you work with a manufacturer of promotional products, ensure they create all of their items with environmentally-friendly practices. Consumers and businesses are becoming more environmentally aware, so it's important you demonstrate that you care about the environment as well. 

3. Think tech


In the past, promotional products were based largely on things like pens which were easy and cheap to produce in large quantities. However, nowadays, everyone uses tech multiple times throughout their days. As such, tech-based products are increasingly popular as they are practical and perceived to hold a much higher value. USBs, sticky screen cleaners and mouse pads are a great choice for most businesses. 

4. Focus on quality


Quality is of critical importance in 2018 more than ever. As we move further into the digital age, consumers want to still ensure that the companies they work with and buy from are built to last. You should ensure your promotional products are well made and durable, in order to demonstrate the sort of quality you aim to deliver to your customers. 

Ensuring that your promotional products keep up with all of the above trends means working with a trusted and reliable supply company. Luckily enough, you've come to the right place. At ID Supplies, we provide high-quality, practical promotional products that can be used to attract new customers to your business. We have a range of products to choose from, all of which can be fully customized to fit your brand. Contact one of our friendly team members today on 1800 330 099 or check out our website! Read More

Topics: Promotional Products

How to make people keep promotional items

Posted by Tristan Sharrock on 06-Jun-2018 10:00:00

Promotional items can be a great means of helping people to remember your company and event, but they can also just end up as rubbish that gets thrown away. There is a fine line between a good promotional product that people will keep and rubbish, so here we explore how you can make people keep your promotional items. 

Quality over quantity


It sounds very obvious but many companies make the mistake of going for the cheapest option of promotional products without considering how it will feel and look. For the promotional item to be something that people are going to keep it needs to be good enough quality to last. If an item is poor quality and prone to breaking then it will end up in the bin straight away. 

Make it mandatory 


Another great way to get people to keep a promotional product is to make it mandatory for at least a short period of time. If you give people custom lanyards, wristbands or other identification accessories that serve as part of their visitor control then they will have to wear and carry it while they are in attendance at the event or in your offices. By making the item mandatory for a short period it is more likely that people will keep it into the future. 

Make it useful


Promotional products are also more likely to be kept if they are useful. While pens are traditionally good, useful promotional items, in reality everyone has hundreds of these and they get thrown into a draw. For office staff, promotional products that will be useful on their desk are more likely to be kept, however, so mouse mats or USB drives are more effective as promotional items. Mugs and other items that are inherently useful are also good to use as promotional items as people will be reluctant to throw something so useful away. 

For promotional products to be effective they need to be useful and good quality. You can also make people keep them by making them mandatory for a short period as this gets them used to carrying it and will make them more likely to keep it. For more information on Promotional Products get in contact with an ID Supplies friendly team member today. Call 1800 330 099 or check out our website! Read More

Topics: Promotional Products

How promotional products are perfect for fundraising

Posted by Tristan Sharrock on 16-May-2018 10:00:00

If you run a business, a group, or any organisation whatsoever, it's impossible to deny that promotional products are still a winner.

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Topics: Promotional Products, Wristband, mugs

5 tips for designing custom printed mugs

Posted by Tristan Sharrock on 11-May-2018 10:00:00

Are you wondering whether or not custom-printed mugs would be a worthwhile addition to your range of promotional products? The answer is yes. The reason why mugs are particularly effective is that people use them again and again. If your company's mug is well-designed, you can achieve repeated exposure to a target audience, with ease. 

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Topics: Promotional Products, custom, mugs

Top 5 reasons promotional products are crucial for business success

Posted by Tristan Sharrock on 09-May-2018 10:00:00

Whether you're operating a startup or an established business, there is a cost-effective way to attract new customers - promotional items. Offering items such as custom lanyards, pens and more, will drastically reduce your marketing budget, while drawing customers to your business. 

Here are the top five reasons promotional products are essential for your business's continuing success.

#1 Encourage brand loyalty

The cornerstone of continuing success for your business is engaging new customers. And what better way to encourage new customers than by offering free gifts? Offering promotional items to new customers during open days or when launching new products increases brand loyalty. This ensures customers will choose your brand over competitors. 

#2 Build relationships with new and existing clients

Offering promotional items is a fantastic way to build relationships with new customers and strengthen relationships with existing ones. Giving promotional products enhances your brand identity by showing customers you are the distinctive, attractive choice. Promotional products ignite customer passion about your brand, as these products trigger positive emotions.

#3 Create strong customer retention

It costs far more to attract new customers than to keep existing ones. So, demonstrating your commitment to existing customers encourages brand loyalty and increases your business's profitability. Offering personalised, tangible promotional products to existing customers will maintain their interest in your brand. Giving existing customers incentive to stick with your brand drastically increases return on your investment. 

#4 Create instant brand recognition

Ask yourself, "do customers instantly recognise my business's logo?" Do they associate your logo with your key offerings? If not, one of the most effective ways to boost brand recognition is by offering customised promotional products. By promoting brand recognition among your current customers, you will drastically increase your profits through repeat business and referrals. 

#5 Improve brand exposure

TV or billboard advertising may hold a customer's attention for a few seconds, but it's quickly forgotten. Unlike traditional advertising, promotional items are used constantly, meaning your business is right in front of your customers' eyes. Customised promotional items are a fantastic way to increase your business's exposure among existing and new customers. 

Are you searching for ways to gain more customers, increase business exposure and increase profits? Look no further than ID Supplies. For promotional solutions for your business, simply call or email our expert team today. Call 1800 330 099 Today. Read More

Topics: Promo Products, Promotional Products, promotional product, promotional, mugs

Why distributing promotional items is good for your business

Posted by Tristan Sharrock on 04-May-2018 10:00:00

Everybody loves a free gift and promotional items can serve many purposes. They can be a gift received for attending events such as conferences and expos or as a thank you to staff and clients. While the person receiving these items sees them as a free gift, for the business distributing these promotional items, they are an impassive way of promoting their business.

What makes a good promotional gift?

More often than not, the reason for the gift and the demographic of the receivers will determine the best promotional items to distribute.

Popular promotional items include mugs, mouse pads, custom lanyards, pens and USBs. The type of item you choose to distribute will determine how much information you can include. First and foremost your brand should be displayed. If space permits then your website or phone number should be included as this gives potential clients a means to contact you. If these items are for internal distribution within your company, then the company message if applicable is another thing that can be included and will serve as a reminder of what the company’s objectives are.

While there are so many items to choose from, it's always a good idea to opt for items that will prove useful or that suits the group of people you are giving them to. Custom lanyards are very popular as they can hold keys, identification cards or security passes and they can be used in the workplace or at home. Items such as mugs, pens and mouse pads are another good option as they usually sit on a desk or are constantly in use so they serve as a constant brand reminder. 

Often, if an item is really useful people will talk about it and remember who gave it to them. There can be no better advertisement than that recognition.

Offer real value

Whatever item you choose to promote your business, always ensure it will provide some value to the person using it. There is nothing worse than spending money on a promotional gift only to have it discarded because it was of no practical use to the person you gave it to. If you're looking for ideas for promotional gifts, you can find a wide selection at  www.idsupplies.com.au . Read More

Topics: Custom Lanyards, Promotional Products, promotional product, custom wristbands, silicone wristband

Why promotional products are still a great marketing idea

Posted by Tristan Sharrock on 04-Apr-2018 10:00:00

Over the past few years, we’ve seen marketing and advertising move further and further into the digital space. The reach, customisation, responsiveness and often lower cost that digital provides, has seen many of the older more traditional channels such as print media go by the wayside.

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Topics: Lanyards, Promotional Items, Promotional Products, promotional product, accessories, promo, promotional, mugs

What might you say on a mouse mat or mug?

Posted by Tristan Sharrock on 14-Mar-2018 10:00:00

These are two of our most popular promotional products, and there is a reason for grouping them together in this blog. We've even invented a new word to make the point: deskability. 

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Topics: Promotional Products, custom, mouse pad, event, promotional, mugs

How small businesses can benefit from promotional products

Posted by Tristan Sharrock on 09-Mar-2018 10:00:00

When we think of promotional products, it might be easy to assume that they're the reserve of big companies that already have a heavily established brand identity. However, promotional products can be a great way of getting your small business recognised more widely, as well as sending out a message that you're a professional company that's able to compete with the big players in your industry. In this blog post, we go over a few ways that a small business can benefit from the use of inventive promotional products.

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Topics: Promo Products, Promotional Products, promotional product, Small Business, custom, custom wristbands, silicone wristband, pens, promo, promotion, promotional, small company, mugs

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